“It’s the inside that counts,” says MAC, as they cover a plus size model in slap and feathers

MAC has just released its latest ad campaign on the world, showing women that they have the ability to ’empower’ themselves regardless of their shape or size.

The campaign, dubbed ‘MACnificent Me,’ takes these real girls, transforms them with MAC make-up and, from what I can see, gets them to stick two fingers up at the cliquey bullies who spent their whole time giggling, pointing and laughing at them at school.

First up is Californian girl Luzmaria Vargas:

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“I don’t have a gorgeous body, I mean I don’t think I look beautiful,” exclaims Luzmaria through her tears in front of the MAC cameras. “But look at where I’m at. I don’t need a gorgeous body, it was really the inside that counted.”

Only, to show that it’s the inside that counts they’ve had to cover her in a thick layer of make-up and swathe her body in feathers. I’m not having a go at that, I think she looks great. But what happened to the inside?

For Luzmaria and a thousand girls like her, the real battle is to feel a genuine sense of worth while looking like she does in the first shot – which is even more beautiful in my opinion. Totally great that she feels confident and empowered after the MAC treatment, but surely it’s only through a sense of, ‘if you can’t beat ’em join ’em.’

Here’s a picture of the actor, Brian Cox:

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In his own words, he’s pursued his passion his whole life. I love his face. All those lines and texture tell a thousand tales. But here’s a challenge – find me a woman in the public eye whose face tells the same story?

If more women could accept their faces before the MAC treatment and feel just as entitled to a life of pursuing their own passions, we wouldn’t need a multi-gazillion-dollar cosmetics company to tell us that ‘we’re worth it.’ We know we bloody well are.

So here’s Luzmaria as I’d like to remember her. Beautiful? I think so, but can that just not be the point please!

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